Mazda Biante Helped Mazda Exceed Sales Record in IIMS 2012
Jakarta, 1 October 2012 – PT. Mazda Motor Indonesia (MMI) reported today that it has successfully surpassed its sales target for the 20th Indonesia International Motor Show . MMI beat its sales target of 1,300 units by booking 2,156 units during the 11-day exhibition.
All-New Mazda Biante, which was launched during the opening of IIMS, played a significant role in helping Mazda achieve its target with as many as 629 units being sold. New Mazda2, which has been MMI’s sales backbone ever since its launch in 2009, was again the most demanded Mazda car at 1,017 sold units. Meanwhile, All-New Mazda CX-5 rounded up the top three most selling Mazda cars with 313 sold units.
This year’s result is also a 71% improvement from the 1,259 units booked during the 2011 IIMS, a sign that the series of cars launched by Mazda this year have been warmly welcomed by the Indonesian market.